As a mother of 4, wife, and former teacher, Rivka knows all about the juggle. While commuting an hour each way, raising a new baby, and moving back to Baltimore, she purchased her first planner and never looked back. The problem was no planner contained all the sections she needed in a day. Rivka contacted Aviva Feld and together they launched Driven Day Brand. As an avid runner, Rivka's planner is filled with family vacations, marathon training, Driven Day meetings, and enjoying the daily life of Florida.